Request your FREE L’Oreal Professionnel DIA Light Haircolor, DIA Light Liquifier, and DIActivateur Developer 6-Volume. If your looking for a game-changing hair colour – with minimal commitment -DIA by L’Oréal Professionnel might be the best hair colour service for you! DIA Light is a luminous demi-permanent gel-crème hair color formulated with gentle acid technology ideal for color-treated or sensitized hair. Once mixed, its creamy consistency allows for complete placement control. Once applied, the color gently penetrates the hair fiber while the cationic polymers provide a resurfacing effect to the cuticle, creating shiny, beautiful results.